20 Power Marketing Tips

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20 Powerful Marketing Tips


Enhance your personal marketing strategy with this simple yet effective checklist derived from the national best-seller, "Secrets of Power Marketing: Promote Brand You." Perfect for non-marketers, these tips will help boost your brand presence.

1. Establish an Annual Award: Create an award to recognize excellence annually.

2. Handwritten Notes: Send personal congratulations and thank you notes.

3. Unique Greeting Cards: Choose occasions beyond Christmas to send greeting cards.

4. Postcards: Share updates through postcards, whether traveling or at home.

5. Gift Books: Present special clients with a book, signed with a meaningful message.

6. Media Connections: Cultivate relationships with media contacts before you need coverage.

7. Network with Achievers: Attend events where successful people gather.

8. Maintain a Database: Keep track of clients, prospects, and key influencers in a database.

9. Certifications and Awards: Earn and publicize certifications and awards.

10. Customer Testimonials: Request testimonial letters from satisfied clients.

11. Supplier Collaboration: Engage suppliers as marketing allies?"they can promote your brand for free.

12. Chamber of Commerce: Join and participate actively in your local chamber.

13. Tip Sheets: Create and distribute helpful tips to your customers.

14. Publish Articles: Contribute articles to magazines and newspapers regularly.

15. Regular News Releases: Send a press release to the media every quarter.

16. Unique Publicity Stunts: Do something innovative and newsworthy annually.

17. Share News Coverage: Send clients copies of any media coverage you receive.

18. Informative Website: Develop a website that is both engaging and informative.

19. Sponsorship: Support a cause, event, charity, or community group.

20. Volunteer: Offer your time to associations, charities, or community groups.

Implement these strategic tips to effectively market yourself and your brand.

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