10 Marketing Tips For Entrepreneurs

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10 Essential Marketing Tips for Entrepreneurs


Summary:
Success in business begins with making a sale. Marketing is key to attracting new customers and retaining existing ones. If you're not actively promoting your business daily, your competitors likely are. Here are ten straightforward tips to help you effectively market and grow your business:

1. Collaborate with Email List Owners:
Form partnerships with owners of large email databases and cross-promote each other. They can advertise your event, product, or service to their list, while you reciprocate by promoting their offerings.

2. Start a Blog:
A blog acts as a dynamic platform to entertain and engage potential and current customers. It's more personal than a website and encourages repeat visits. You can even start one for free at platforms like Blogger.

3. Exceed Expectations:
Boost word-of-mouth by offering something extraordinary. For instance, Mr. Lube provides quick and affordable tune-ups without requiring customers to leave their cars, and they offer complimentary coffee and newspapers.

4. Request Testimonials:
Ask satisfied clients for endorsements and showcase them on your website and marketing materials. Testimonials add credibility, especially if they feature well-known community names.

5. Advertise on Invoices:
Include special offers or product ads on every invoice and statement. Consider partnering with another company to feature your ads on their invoices in exchange for a share of the resulting revenue.

6. Create Memorable Business Cards:
Make your business cards distinctive by including useful information like emergency contacts, maps, or memorable dates. A compelling slogan can also leave a lasting impression.

7. Offer Bonus Packages:
Enhance your product or service with special bonuses. Partner with corporate sponsors to include complimentary products in exchange for exposure.

8. Support a Cause:
Align with a charity or community cause. Customers appreciate businesses that contribute positively to society and the environment.

9. Find a Controversial Angle:
Create buzz with a controversial angle. Mark Twain’s "The Adventures of Huckleberry Finn" faced bans for being "trashy and vicious," yet Twain cleverly used this to boost sales with a promotional poster.

10. Engage in Online Forums:
Participate in relevant online message boards and forums. Share valuable insights and include your business information to enhance your reputation and drive traffic to your site.

[Excerpted from Sharif Khan’s ebooklet: "101 Ways to Market Your Business."]

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