Write A Winning Business Plan-The Neatest Trick In The Book
Below is a MRR and PLR article in category Business -> subcategory Management.
Write a Winning Business Plan: The Neatest Trick in the Book
Summary
Crafting a business plan can be daunting, but smart entrepreneurs have tricks up their sleeves to make the process easier.
Imagine trying to read a document crammed with text, lacking margins, paragraph breaks, or breathing space. This is what lenders and investors face daily with poorly formatted business plans.
Take a moment to breathe. Draw readers in with engaging headlines and easy-to-read formatting.
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Article
Creating a business plan sounds challenging, and it can be. However, savvy entrepreneurs use strategies to simplify the task.
Consider how difficult it is to read text that's crammed together:
like this. Lenders and investors are bombarded with business plans like that regularly.
To stand out, use compelling headlines and clear formatting.
Why do major newspapers use headlines? They catch attention and entice readers to engage with the content. Your business plan should do the same.
Look at your favorite newspaper. The headlines tell stories, sometimes filled with suspense or grandeur, such as:
- "Martha Jailed"
- "The War is Over"
- "The Watergate Scandal"
Your business plan needs equally enticing headlines. Compare these:
- "The Executive Team"
- "The Audio Industry"
- "The Advisory Board"
With these:
- "Strong Executive Team Led by Industry Insider"
- "Audio: An Industry Reimagining Itself"
- "7 Top Scientists Lead the Advisory Board"
Which set would grab your attention?
Lenders receive more plans than they can fund. Getting your plan read is a crucial first step.
Try this: Pretend you're writing a newspaper competing with others in your town. What headline would make readers choose yours?
Honesty is key, but there are countless ways to express the same idea. How many ways can you say "it's springtime"?
- "It is spring"
- "It is April 22"
- "Lilacs are in bloom"
- "Snow melts in the mountains"
- "Baseball camps are in full swing"
And how many ways can you convey your business idea's potential?
- "This is a good idea"
- "An innovative approach"
- "A sure-fire winner"
- "A strong contender for funding"
- "A strong team in a promising market"
- "Strong community support"
- "Fills a market need"
- "Draws on team experience"
- "Two years of strong growth"
- "Impressive projections"
Draft some headlines for your company. Use these to structure your business plan. If "Nobel Prize Winner Heads Advisory Board" is your strongest headline, lead with it. If "Prime Location in a Prime Shopping Center" is key, start there.
Let strong headlines elevate your business plan. You might be surprised by the power of your business narrative!
Before writing, study a reputable publication like the Wall Street Journal. Note how they use headlines and subheads to maintain flow and engage readers.
Your business plan might not mimic the WSJ, but with thoughtful styling, it’ll stand out from the crowd. And that's exactly what you need.
You can find the original non-AI version of this article here: Write A Winning Business Plan-The Neatest Trick In The Book.
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