Mission Statement Drift The Corporate Cancer
Below is a MRR and PLR article in category Business -> subcategory Management.
Mission Statement Drift: The Corporate Cancer
Overview
In today's business landscape, almost every organization has a Mission Statement outlining its core purpose. Yet, many suffer from a phenomenon known as Mission Statement Drift. This occurs when a company's actions deviate from its stated goals, often due to an underlying disconnection from its mission.
Understanding the Issue
Organizations adhering to an outdated or irrelevant corporate script are prone to Mission Statement Drift. These scripts, shaping a company's style and culture, often develop subconsciously over time. Without alignment to the Mission Statement, they become detrimental.
The Corporate Script
Every company, knowingly or not, follows a corporate script. This script can evolve unnoticed, and it's often unrelated to the company's mission. When misaligned, it can become a "corporate cancer," quietly undermining the company's effectiveness.
Types of Corporate Scripts
Some recognizable, yet potentially harmful scripts include:
- Victorian Melodrama
- Greek Tragedy
- Comedy of Errors
- The Roman Empire
Such scripts can impact all employees, from the CEO to new recruits.
Aligning with the Mission Statement
To rewrite a corporate script that aligns with the Mission Statement, initiative must come from dedicated leaders. This is a long-term commitment, needing the involvement of visionary CEOs and board members. The payoff, though not immediate, benefits the organization's overall health.
Developing an Effective Corporate Script
Consider the following 26-step approach:
1. Define your business focus.
2. Identify your market.
3. Reaffirm the Mission Statement.
4. Detail the Mission Statement.
5. Map out critical corporate objectives.
6. Align tasks to support these objectives.
7. Organize tasks into job roles.
8. Assess competencies and performance for each role.
9. Form team roles from job roles.
10. Group team roles into divisions.
11. Ensure divisional competencies align with the mission.
12. Conduct a critical gap analysis for congruity.
13. Confirm alignment for a cohesive corporate script.
Implementation and Evaluation
14. Cast key job roles appropriately.
15. Assess the workforce’s competencies.
16. Match the workforce to roles.
17. Ensure team structures align with team objectives.
18. Align divisional structures with divisional objectives.
19. Verify total workforce alignment with corporate objectives.
20-25. Continuously measure and align objectives across all levels.
26. Reassess annually.
Conclusion
Organizations can address Mission Statement Drift by realigning their corporate scripts. This ensures harmony within the company and fidelity to its core mission. By taking deliberate steps, companies can avoid the pitfalls of drift and maintain a culture that supports their goals.
For further clarification or information, feel free to reach out: [msm@e-trainme.com](mailto:msm@e-trainme.com).
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