Effective List Management Can Save You Big
Below is a MRR and PLR article in category Business -> subcategory Management.
Effective List Management Can Save You Big
Summary:
Smart marketing strategies lead to greater profits.Keywords:
Direct mail postcards, direct mail, marketing, direct mail marketing, postcards, business marketing, Joy Gendusa---
How to Keep Your Postage Costs Down
Managing your mailing lists efficiently can make a significant impact on your marketing budget. If you’ve been mailing to the same list multiple times, you've likely identified lists that consistently deliver good returns. However, over time, you might notice an increase in returned mail marked as "Undeliverable as Addressed" or "Forwarding Order Expired." Each instance represents wasted postage without the chance of a response.
Eliminating these addresses from your list by simply deleting them might seem like a quick fix. However, there's a more effective approach. The US Postal Service offers a National Change of Address (NCOA) System, accessed through a select group of licensed companies. These companies can cross-reference your mailing list with the USPS database, providing a report on people who have moved, businesses that have closed, or zip code changes. Plus, you’ll get a refreshed, accurate list.
The cost for this service is quite affordable at about $5.00 per thousand records, ensuring your outreach remains effective by reaching as many valid recipients as possible.
In some cases, undeliverable rates can be as high as 10%, especially with older lists. An average rate is around 5%. Let's look at the numbers based on this:
- If you mail 10,000 pieces and 5% are returned due to bad addresses:
- 10,000 x 0.05 = 500 undeliverable pieces.
- Postage paid on these pieces is wasted.
Mailing to that list again without cleaning it results in:
- 500 x $0.23 = $115.00 wasted.
Instead, using the NCOA service:
- Cleaning 10,000 records at $5.00 per thousand would cost:
- 10 x $5.00 = $50.00.
Here are your options for dealing with outdated lists:
1. Manually delete each returned address from your list, which is time-consuming.
2. Continue wasting $115.00 or more in postage when mailing to the list.
3. Use the NCOA service to update your list efficiently, saving you money and re-establishing contact with customers who may have moved.
The NCOA service is undoubtedly the simplest and most cost-effective way to manage postage expenses.
You can find the original non-AI version of this article here: Effective List Management Can Save You Big.
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