Does Sales Training Matter
Below is a MRR and PLR article in category Business -> subcategory Management.
The Importance of Sales Training
Does Sales Training Matter?
Summary:
With over 4,000 colleges and universities in the United States, only 35 offer dedicated sales programs. Despite this, more than half of the 1.3 million college graduates in 2007 began their careers in sales. Unfortunately, the rates of turnover, attrition, and failure are high among these new sales professionals. Why is this the case?Article Body:
Only 35 of the 4,158 colleges and universities in the U.S. provide sales curricula. Yet, over 50% of the 1.3 million college graduates in 2007 started their careers in sales roles. The major issue here is the overwhelming turnover and failure rates among young salespeople. So, why does this happen?The main problem lies in the lack of robust sales training programs. Many salespeople aren't adequately prepared or equipped for their roles. If, as Huthwaite suggests, sales is a science, then it must be taught effectively to be learned properly.
The true importance of sales training becomes evident when analyzing the factors influencing sales success. Elements like branding strategy, pricing, product positioning, and competitive landscape all play roles in achieving sales results. However, the key differentiator?"especially in a commoditized market?"is the skill set of the salespeople. Sellers who excel understand that success is driven more by the sales process than by the products themselves.
Sales leaders and learning and development (L&D) specialists may have limited influence over branding, pricing, and product strategies, as well as market forces. However, they have a significant impact on honing sales skills. In a world where product features and brand identity alone don't secure deals, effective sales skills become the primary drivers of differentiation, value creation, and profit margin growth in today's competitive landscape.
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