A Four Square Statement

Below is a MRR and PLR article in category Business -> subcategory Management.

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Creating a 'Four Square' Statement


Overview


This method offers a straightforward way to outline a strategic plan for any written document. Though it involves minimal writing, it sharpens focus and enhances your message's impact.

The Four Square Technique


To begin, take a sheet of paper and divide it into four equal sections by drawing one horizontal and one vertical line.

1. Upper-Left Corner: Core Idea
Write a brief summary of your main idea using just a few words. Avoid elaboration to encourage clarity and conciseness. For example: "Invoice occasional customers at mid-month and month-end, not just month-end."

2. Upper-Right Corner: Purpose and Benefits
Clearly describe the 'what' and 'why' of your idea. What advantages will it offer? Example: "Could improve cash flow and reduce our line of credit costs by 5%."

3. Bottom-Right Corner: Execution
Outline the 'who' and 'how' involved in bringing the idea to life. Example: "Sales reps provide billing info by the 10th and 25th; billing department processes by the 15th and 30th."

4. Lower-Left Corner: Evaluation
Determine how you’ll measure success. What metrics will indicate you’re achieving the benefits stated earlier? Example: "Review accounts receivable ratios and line of credit costs monthly."

By completing this four-part exercise, you create a concise summary of your idea. While it may not be a detailed plan, it aids in clarifying your thinking and effectively communicating the core concept to others.

You can find the original non-AI version of this article here: A Four Square Statement.

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