Secure Fall Speaking Opportunities Now
Below is a MRR and PLR article in category Business -> subcategory Home Based Business.
Secure Fall Speaking Opportunities Now
Overview
Summer is the perfect time to secure fall speaking engagements, offering a unique pathway to generate new business without resorting to direct sales pitches. By sharing your expertise confidently and engagingly, you can indirectly promote yourself and your services.
Targeting Your Audience
During the summer, reach out to professional organizations planning their fall agendas. Many groups pause meetings in the sunny months while surveying members for preferred fall topics. Position yourself as an expert by pitching speaking engagements to these organizations eager to plan for their upcoming membership cycles.
Building Your Business Through Speaking
As a seasoned marketing speaker, I’ve gained numerous clients through my presentations. After founding my second business, Visiting Geeks, I've successfully drawn interest to both ventures by simply discussing what I know. This approach works exceptionally well for relationship-based businesses, such as:
- Financial Services
- Legal Advisory
- Healthcare
- Technology
These fields require clients to share personal information, so establishing trust through public speaking is invaluable. Seeing you in action helps prospects feel connected and confident in your expertise.
Crafting Your Approach
Email is a powerful tool for pitching. Identify organizations with members matching your target demographics, and send a concise, engaging introduction about your speaking expertise. Finding the right contact person might involve visiting the organization’s website or inquiring through a generic email address. Responses might take time since many coordinators are volunteers, but typically, replies come within a few days.
Once you have the right contact, ask if they’d like to review your bio before sending it. This strategy not only respects their time but also gives you multiple opportunities to engage:
- Initial Introduction Email
- Offer to Send Bio Email
- Follow-up Email One
- Follow-up Email Two
- Follow-up Email Three
Each interaction demonstrates your professionalism and helps build a relationship over time. Don’t reveal everything at once; give the relationship time to develop.
Preparing Your Speaker Resources
Having a polished speaker bio ready is essential before pitching. You can view an example format at my website. A professional bio typically includes:
- Professional Headshot
- Credentials (education, certifications, awards)
- Experience (previous speaking engagements)
- Testimonials
- Sample Presentations/Workshops
- Contact Information (phone, website, email)
About the Author
Sharron Senter is a marketing consultant, speaker, and writer based in New England. She is the founder of Senter & Associates, a marketing communications firm that specializes in cost-effective online and offline strategies for small businesses.
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