Have You Ever Wanted to Mystery Shop
Below is a MRR and PLR article in category Business -> subcategory Home Based Business.
Have You Ever Considered Mystery Shopping?
Introduction
If you've heard of mystery shopping, you might have dismissed it as a scam. However, mystery shopping is a legitimate opportunity, and you can start applying for real jobs today. Here's a look at three industry book reviews that could kickstart your career.
Book Reviews: Which Ones Stand Out?
The Mystery Shopper's Manual (6th Edition) by Cathy Stucker
Rating: 4/5 stars
Cathy Stucker, an instructor for the Mystery Shopping Providers Association (MSPA), offers a wealth of insights in this comprehensive guide. As the author of "The Idea Lady" webpage, she provides valuable tips across various industries. The Mystery Shopper's Manual was named Industry Book of the Year by the National Center for Professional Mystery Shoppers (NCPMS) in 2003.
The book begins with an introduction by Lorri Kern, MSPA Shopper Services Chairperson. Cathy makes it clear that mystery shopping isn't a get-rich-quick scheme and notes that "full-time mystery shopping is not realistic for the vast majority" (p.49).
The Manual is rich with lists, including shopper traits, necessary equipment, business card tips, and email guidelines. The chapters on shopping specific industries and the detailed section on report writing are especially valuable, complete with example narratives.
While it heavily features MSPA certification, the book excludes mention of NCPMS certification, despite its award. The book isn't linear, allowing readers to jump to sections of interest. With 254 pages, including appendices with resources and FAQs, the Manual is a solid resource.
Mystery Shopping: Get Paid to Shop (4th Edition) by James Poynter
Rating: 4/5 stars
James Poynter introduces the "Dollar per Minute Rule," advocating for fair compensation by ensuring shoppers earn about a dollar per minute. He suggests noting professional readings in your applications to showcase ongoing education.
Poynter provides practical advice on negotiating fees and asking for more assignments, using engaging anecdotes to illustrate his points. While his 2002 edition lists some outdated companies and tech, his writing remains clear and practical.
He recommends mailing letters of interest even if applying online?"a somewhat redundant practice. Moreover, Poynter sells various products, including consulting and instructional resources.
Mystery Shopping Made Simple by Dr. Ilisha Newhouse
Rating: 3/5 stars
Available through the NCPMS, this book offers a unique perspective by emphasizing NCPMS resources over MSPA. Dr. Newhouse contrasts the two organizations, noting that NCPMS is "for shoppers."
Her book features testimonials and informative Q&A sections, though some may find the letter format cumbersome. Newhouse highlights key data on independent contractors but lacks detailed methodology, making the statistics less compelling.
Standout features include content on the KASST test and certification process, which she presents persuasively. She also discusses tax obligations for independent contractors earning over $400.
Conclusion
If you're interested in starting a mystery shopping business, these books offer valuable insights. Each provides unique perspectives and practical advice to help you explore this opportunity. Whether you're just curious or ready to dive in, these resources will guide you on your journey.
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