Why It Seems So Hard to Get Hired for Your Services
Below is a MRR and PLR article in category Business -> subcategory Entrepreneurs.
Why It's Challenging to Get Hired for Your Services
If you're promoting your services to what seem like the perfect clients but still aren't getting hired, this article might have the answers you need. With a bit of effort, you can join the ranks of successful business people who secure more clients and boost referrals. It's not rocket science?"you can do it!
Understanding the Difference: Products vs. Services
Products often showcase features that deliver quick, visible results. Talk about how a product makes life easier, and you're likely to secure a sale. Services, however, are intangible. There are no buttons to click or “before and after” images to admire. They're frequently seen as “luxury items” that are not essential, making them harder to sell because the results can be difficult to quantify.
Many sales trainers avoid working with service providers because it's easier to train someone to sell a tangible product. After years of selling electronic telephone systems, I transitioned to advertising sales, where I realized new techniques were necessary to sell intangible benefits.
The Unique Challenge of Selling Services
Service providers like authors, coaches, and consultants focus on enhancing the human aspect of life, while alternative healers deal with subtle energies that may take time to show measurable results. To many consumers, these services are desirable yet expendable when money is tight.
Most clients struggle to effectively communicate the benefits of their services. They know how to describe their process but don't focus on the outcomes that matter to customers. Consumers want to know: "What's in it for me?" It's time to stop listing features and start communicating tangible results.
A Real-Life Success Story
One client, a professional organizer, was struggling to attract customers. She initially provided a list of features, such as customized quotes and ergonomic office layouts. While these sounded appealing, they didn't lead to hires.
I assisted her in crafting a list of benefits and results, such as saving time, decreasing frustration, and boosting productivity. We also developed questions to help her determine if a potential client truly needed her service, saving her time and effort.
Effective Communication Equals Results
Now, she confidently explains the value she brings and is better at securing business. By following these guidelines, you too can get hired with greater confidence and speed.
Testimonial
"Anna Kanary's sales class was exactly what I needed! With little sales experience, I struggled to close deals. This class gave me the format, confidence, clarity, and momentum to attract more clients. Anna's expertise and warmth made this class exceptional and crucial. You'll get more than you ever expected!"
?" Sarah O. Bloomquist, Personal Life Coach, Innermost Coaching
By shifting your focus from features to results, you'll attract more clients, close more deals, and feel more confident in your offerings.
You can find the original non-AI version of this article here: Why It Seems So Hard to Get Hired for Your Services .
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