Minority-Owned Franchises Can Help Business Grow
Below is a MRR and PLR article in category Business -> subcategory Entrepreneurs.
Minority-Owned Franchises: A Pathway to Business Growth
Summary
Minority partnerships in franchising can be a powerful catalyst for business growth, as highlighted by Henryk Strzeletz of Wheels America Advertising (WAA).---
Henryk Strzeletz, the founder of Wheels America Advertising, firmly believes in leveraging minority partnerships through franchising to expand business opportunities. Originally from Poland, Strzeletz lived in Germany for 30 years before moving to the United States. Since establishing his mobile advertising business in 1995, he has been actively identifying promising markets and recruiting aspiring entrepreneurs from diverse backgrounds.
Philip Mereday, the CEO of WAA, shares Strzeletz's vision. With over 30 years of experience and African-American heritage, Mereday views franchising as a gateway to a diverse workforce. It also provides ease of access to government programs like the Minority Business Development Agency. This strategy has significantly contributed to WAA's profitability and competitive edge.
"The challenge for many minorities is finding the resources to utilize government programs," Mereday explained. "Many are unaware of opportunities such as bidding for contracts with the Department of Commerce or obtaining grants from the Small Business Administration."
To facilitate the launch of its franchises, WAA emphasizes team-building and offers seminars and workshops for potential franchise owners.
"We aim to establish a solid foundation for entrepreneurs seeking a sound investment in a proven growth market," Mereday said. "Whether enhancing their portfolio or securing their future, the true benefit of franchising is the personal satisfaction of growth."
WAA's efforts are yielding results. A minority business partnership in Detroit has expanded from one mobile billboard advertising vehicle to six, all in daily operation. Meanwhile, a predominantly Latino franchise in Miami collaborates with clients like Western Union and the Spanish-language auction site DeRemate.com.
With over 30 locations across the U.S., including Los Angeles and Las Vegas, minority-owned franchises have propelled WAA to become a leading player in mobile media, serving Fortune 500 clients such as Toshiba, Fox Sports, and Einstein Bros Bagels.
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