Customers The Key To Successful Marketing
Below is a MRR and PLR article in category Business -> subcategory Entrepreneurs.
Customers: The Key to Successful Marketing
Introduction
Understanding your customers is essential for successful marketing. Do you know why they choose your product or service? If not, you might be missing key opportunities.
Discover Your Unique Selling Point
Your Key Selling Point is the central message of all your business communications. Determining this can be challenging, especially if you're too close to the business. Viewing it from your customers' perspective is crucial.
Stay Customer-Focused
It's easy to get wrapped up in the features of your product, but this can cloud your judgment. To truly understand what draws customers to you, simply ask them.
Asking Your Customers
Engage with your customers, whether you have many or just a few:
1. What prompted them to buy?
2. Have you met their expectations?
3. What could be improved?
4. What other needs do they have?
Understand Your Rejecters
Survey those who didn't buy from you:
1. What did they choose instead, and why?
2. What did the competitor offer that you didn’t?
3. What changes could win their business in the future?
Learn from Your Prospects
Gather insights from potential customers:
1. What feedback do they have about your content?
2. What topics interest them?
3. How can you help them succeed or find happiness?
Get to Know Your Audience
Collect basic demographic information to better understand your target audience. This knowledge helps tailor your marketing strategy more effectively.
Better Serve Your Customers
The more you know about your audience, the better you can serve and market to them. Sometimes, what you discover about customer preferences can lead to new insights or a Unique Selling Proposition.
Proceed with Caution
When acting on feedback, ensure you validate your findings with larger groups before overhauling your marketing plan. Use common sense and careful judgment.
Collect Insights Your Way
There are various ways to gather feedback: phone calls, emails, questionnaires, or focus groups. Choose the method that works best for you and your business size.
Don't Hesitate to Ask
Seeking opinions on your products or services can provide invaluable insights for business growth. Always thank your participants, perhaps offering incentives like special reports or discounts as a token of appreciation.
By considering this guidance, you can strengthen your customer relationships and improve your marketing success.
(C) 2005 Debbie LaChusa
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