Burgers and Bulldozers New Franchise Roundup
Below is a MRR and PLR article in category Business -> subcategory Entrepreneurs.
Burgers and Bulldozers: New Franchise Highlights
With countless franchise concepts emerging each year, staying updated on the freshest ideas can be overwhelming. Let's take a look at two exciting new franchises and their progress in the initial months.
The Counter
Don't mistake The Counter for just another fast-food joint. Since opening in Santa Monica in 2003, it has transformed the classic burger experience. Offering a choice of 10 cheeses, 26 toppings, and 17 sauces, you can customize your burger just the way you want. Imagine a Danish Bleu Cheese Burger topped with dried cranberries and a ginger soy glaze!
The Counter has garnered significant attention, including being named one of the top 20 burgers in the country by GQ. Oprah Winfrey even called it the “Best Burger in the USA," resulting in a sales leap from $44,000 to $245,000 monthly.
Riding this wave of success, The Counter began franchising in early 2006 with a $40,000 fee and 6% royalty. They've already secured agreements for 60 locations in California and plan to expand to Florida, New York, Arizona, and Nevada. With a target of 400 to 600 units, The Counter is on its way to becoming a franchising star.
EQUIPRO
If trendy isn't your style, EQUIPRO offers a practical option. Based in Wisconsin, this light equipment repair franchise is a subsidiary of Wacker Corporation, launched to meet the growing market demand in 2003. With large equipment dealers cutting back on service, EQUIPRO is expanding its network of service centers.
EQUIPRO services manufacturers like ICS, MI-T-M, MK Diamond, Sullair, and Wacker, while also acting as full-service dealers for Honda, Briggs & Stratton, Robin/Subaru, Wacker, and Kohler engines.
Each franchise employs a Metro Service Specialist (MSS), a liaison between franchisees and OEM partners. MSS duties include boosting service sales and promoting equipment repair solutions to contractors, equipment dealers, and national accounts. EQUIPRO offers comprehensive training on both business and technical aspects, in classrooms and on-site.
Having franchised since June 2005, new franchisees should anticipate an investment between $145,000 and $350,000. EQUIPRO has already opened 12 service centers, with plans for 33 more by the end of the year and 150 in the next seven years.
Join these franchises as they forge their paths to success!
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