Writing Cover Letters That Sizzle
Below is a MRR and PLR article in category Business -> subcategory Careers.
Writing Cover Letters That Sizzle
Elevate Your Cover Letter Game
When you're on the job hunt, your cover letter and resume are part of a large stack waiting to be reviewed by decision-makers. The likelihood that your documents are reviewed first is slim, given the sea of other submissions. Consequently, the person reviewing them has likely skimmed through numerous similar letters. This is why it's crucial to make yours stand out.
Avoid the mundane, overused opening lines like:
"Pursuant to your recent advertisement in the New York Times for the position of Staff Accountant, I am enclosing my resume for your review."
BORING! This generic introduction could be in countless other letters. Instead, aim to grab the decision-maker's attention and sell yourself right from the start.
How to Capture Attention
A cover letter is your marketing tool?"don’t just state the obvious. If your letter doesn’t create excitement or engage the reader, it’s a missed opportunity. After drafting, check how many times you've used "I" or "my." If it's more than five, consider rephrasing.
Example Rewrite:
Instead of saying, "I am looking for an opportunity for advancement with a new employer. My background is in retail management and I feel well-qualified for the Store Manager position with your company," try:"A proven track record in retail management and a history of driving results as a Store Manager make me well-qualified to contribute to your team."
Focus on Benefits
Highlight your background effectively by emphasizing the value you bring. Discussing only your desires doesn't convey the benefits you offer, which is crucial for securing an interview.
One technique is to feature your top 4 or 5 achievements in bullet points, drawing immediate attention to your strengths. Here's an example:
...Recognized as a top performer and dedicated professional, my achievements include:
- Generating a 58% increase in new business as Regional Advertising Manager
- Boosting client media coverage by 50% and forming partnerships with new media contacts
Choose Impactful Language
The words you choose can transform the reader's perception of you. Avoid outdated verbiage and opt for language that packs a punch. Here's a comparison:
Non-Aggressive Language:
- Set up entire department from scratch
- Worked closely with department heads
- Helped produce $3 million in sales
- Helped new employees
- In-depth knowledge of capital markets and corporate finance
- Assisted marketing department in strategies and bids
- Reduced expenses by 10%
Aggressive Language:
- Established department from inception through successful operation
- Fostered relationships with department heads
- Instrumental in generating $3 million in sales
- Aided new employees
- Expertise in capital markets and corporate finance
- Actively participated in formulating marketing strategies
- Slashed expenses by 10%
In essence, using assertive language makes you stand out, while passive phrasing merely narrates your work history. Remember, your goal is to market yourself effectively, not just to tell your career story.
You can find the original non-AI version of this article here: Writing Cover Letters That Sizzle.
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