Study 800 Numbers Still Popular With Advertisers
Below is a MRR and PLR article in category Business -> subcategory Advertising.
Study Shows 800 Numbers Still Favored by Advertisers
Despite the ever-growing influence of the Internet over the past seven years, toll-free phone numbers in TV advertising remain popular. A recent study highlights the enduring significance of telephones as a key response tool.
Key Findings
The 2005 "Toll-free Numbers in Television Advertising" study, led by 800response, reveals that 35% of all TV commercials display phone numbers, with 82% of these being toll-free. Notably, 74% of these toll-free numbers use the 800 prefix. Among these, 61% are "vanity" numbers, creatively spelling out a word or company name.
Comparative Analysis
A similar study in 1998 showed that only 24% of TV commercials featured toll-free numbers, and just 55% were vanity numbers. This highlights a significant shift toward increasingly using toll-free and vanity numbers.
The 2005 analysis, covering 5,524 commercials from four networks in major markets, underscores the growing prevalence of vanity 800 numbers, which increased by approximately 6%. The 800 prefix remains the preferred choice over others like 866, 877, and 888, which account for just 6%, 8%, and 12% of usage, respectively.
Expert Insight
Mitchell Knisbacher, President of 800response, commented on the findings: "Over the last seven years, advertisers have recognized that using unique, memorable tools in TV ads boosts response rates. The studies confirm that the use of toll-free and vanity numbers in advertising remains strong and continues to grow. Advertisers persist in providing customers with phone numbers for direct contact, even amidst the explosive growth of the web."
Overall, this study reaffirms the enduring appeal of 800 numbers in advertising strategies.
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