New Online Ad Service Targets Consumers By Area
Below is a MRR and PLR article in category Business -> subcategory Advertising.
New Online Ad Service Connects Businesses with Local Consumers
Summary
Businesses can now more easily connect with local consumers through innovative online advertising services.Article
Businesses are increasingly turning to the Internet to engage with their local communities. According to market-research firm Kelsey Group, around 55 percent of consumers used search engines to find information about local businesses last year, up from 47 percent in 2003. People often spend money at places near where they live, work, or socialize, making local searches crucial. It's estimated that the volume of local searches could surpass 20 billion in the coming year and potentially reach 30 billion by 2009.
In response to this growing trend, Yahoo! Local has introduced a straightforward solution for businesses of all sizes?"from large drugstore chains to small independent bakeries?"to advertise online. This allows them to reach consumers searching for related services in their community and helps drive foot traffic and phone inquiries.
The program, named Yahoo! Local Self-Serve Featured Listings, allows businesses to maximize their advertising budget by targeting ads based on geographic regions and service categories. These ads appear in Yahoo! Local searches, which, along with Yahoo! Maps, attracted 26.7 million U.S. visitors in March, as reported by comScore Networks Inc.
Designed with a user-friendly, self-serve function, Yahoo! Local Featured Listings enables local businesses to start advertising quickly. Advertisers simply input their business information, select a category, and choose the local areas where they want their ads to appear.
Pricing begins at a flat fee of $29.95 per month, payable via credit card. The service is sold on a first-come, first-served basis, eliminating bidding wars for popular keywords. Rates vary based on business category, geographic location, and ad placement. Ads positioned at the top of the page, referred to as the "north," are more expensive than those at the bottom or "south."
Yahoo! Local Self-Serve Featured Listings complements other advertising options offered by Yahoo! Local, which include:
- Free Listings: Merchants can upload detailed business information?"such as hours, address, phone numbers, products, and services?"at no cost, allowing it to be viewed by all Yahoo! Local users.
- Enhanced Listings: For a small monthly fee, businesses can add additional content like photos, logos, and marketing messages to distinguish their listings visually.
With these options, Yahoo! Local provides a comprehensive suite of advertising solutions to help businesses effectively reach local consumers.
You can find the original non-AI version of this article here: New Online Ad Service Targets Consumers By Area.
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