Influencing the influencer
Below is a MRR and PLR article in category Business -> subcategory Advertising.
Influencing the Influencer
Summary
Traditional marketing strategies often aim at those directly making a purchase. While effective in some scenarios, this approach can sometimes lead to ineffective campaigns.Article Body
Typically, marketers concentrate their efforts on those making the actual purchase, which can be effective. However, this strategy can fall short in certain situations. Virgin Mobile recognized this and adopted a more innovative approach for their cell phone service marketing. Instead of targeting the buyers directly, they focused on influencing those who sway the buying decisions, particularly teenagers.To achieve this, Virgin launched a viral website called the [Parental Enlightenment Kit](http://enlightenmentkit.com/), filled with humorous tips designed to persuade parents to buy Virgin Mobile phones for their teens. This strategy amplified the campaign's effectiveness for several reasons:
1. Persistent Influence: Teens will continually remind their parents about the phone, ensuring Virgin’s campaign remains active long after the initial contact.
2. Viral Potential: This approach naturally encourages teens to share with their friends, exponentially increasing the campaign’s reach.
3. Effective Targeting: Virgin pinpointed the true decision influencers, rather than merely the purchaser.
Other industries have successfully applied similar tactics. For instance, Pfizer targeted men with erectile dysfunction?"rather than only the prescribing doctors?"for their Viagra campaign. By focusing on influencers, you can similarly elevate your marketing efforts and achieve remarkable outcomes.
You can find the original non-AI version of this article here: Influencing the influencer.
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