Double Vision Looking Back At A Commercial Icon
Below is a MRR and PLR article in category Business -> subcategory Advertising.
Double Vision: Revisiting a Commercial Icon
Summary:
Iconic advertising campaigns have given us memorable images, but some icons have stories as fascinating as the products themselves.Article Body:
Many memorable advertising icons have histories as engaging as the products they represent. Take the Doublemint Twins, for instance. They originally appeared as illustrations in 1939, promoting Doublemint gum's "double benefits"?"a "double wrapped" wax-coated paper seal and a "double peppermint" distillation that created a sweeter, smoother flavor. These illustrated twins became synonymous with the brand, often shown in matching hats on posters and car ads.In 1960, the first live twins made their debut in television commercials, singing a catchy jingle that encouraged gum lovers to "double their pleasure" and "double their fun." Throughout the 1970s to the 1990s, new sets of twins were cast, with a fresh reintroduction in 2005 as Wrigley continued to explore fun variations on this iconic theme.
Today, there’s another twist on the classic: Doublemint Twins mints. Like the gum, these mints promise "double good, double fun" with a blend of two flavors.
Recent television commercials continue to build on the brand's heritage and catchy jingle, introducing a surprising twist: a new set of "twins" featuring two very different individuals dressed alike. This modern take keeps the Doublemint legacy fresh and exciting.
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