Direct Mail Advertising How I made 47 325 in 30 days by mailing 2 200 letters
Below is a MRR and PLR article in category Business -> subcategory Advertising.
Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters
Summary:
Discover three direct mail advertising tips that helped me earn over $47,000 in sales commissions in just 30 days!
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Article Body:
Creating a successful direct mail advertising campaign doesn't have to be a mystery. Here are some tried-and-true strategies that delivered significant returns for me in a mere month.
These tips are what enabled me to earn over $47,000 in mortgage commissions in less than 30 days! Keep reading to learn the three key elements of an effective direct mail advertising campaign.
Key Element #1: A Targeted Prospect List
To make the most of your direct mail efforts, start with a targeted list of potential clients. Here’s how you can find these lists in your niche:
- Industry Publications: I discovered excellent list providers at the back of Mortgage Originator Magazine, a reputable publication in the mortgage field.
- Online Searches: Use Google to find lists by searching for your industry and “mailing lists.” As a mortgage lender, my search would be: mortgage + "mailing lists."
When purchasing a prospect list, it's crucial to obtain some personal details about your prospects. For example, I found it helpful to know:
- The prospect’s current mortgage company
- The prospect’s original loan amount
Key Element #2: Crafting the Right Envelope
Your envelope needs to entice recipients to open it and read your letter. Here are some effective strategies:
1. Personalized "RE:" Line: Adding a personalized “RE:” line above the recipient’s name in a window envelope can increase curiosity and engagement. For instance:
```plaintext
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
```
2. Attention-Grabbing Return Address: Use this format for your return address to add a sense of urgency and importance:
```plaintext
Administrative Office
1234 South Broadway Pkwy.
City, State Zip
Personal and Confidential
```
Key Element #3: Crafting the Direct Mail Piece
The main goal of your mail piece should be to prompt your prospect to take action. For me, that means picking up the phone and calling about a loan. Here’s how you can achieve that:
1. Personalization: Use small pieces of personal information to engage your reader. For example:
- "Based on your original loan with ABC Mortgage of $250,000, your new payment would be $924.05."
- "This program may save you $32,841 in interest over the next 5 years and $197,046 over the life of your mortgage!"
2. Include Bio Lines: Offer a glimpse of who you are to build trust. Here’s what I use:
```plaintext
To your financial success,
Hartley W. Pinn, Jr
Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children
```
3. Unique Selling Proposition (USP): Distinguish yourself from competitors. Answer questions like: What makes you unique? Why should prospects choose you? Here are some examples:
- "No House Payment Until April 2006! Imagine skipping your February and March payments!"
- "We specialize in no point loans ?" customary costs covered by the new lender."
4. Call to Action: Clearly state the action you want your prospect to take:
- "Call now and ask for me personally to discuss your needs and goals."
- "Visit www.YourWebsite.com for a free video: ‘How to Get Paid For Refinancing’. Discover how to use your mortgage as a tool for financial security."
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That’s all there is to it! I wish you great success with your next direct mail advertising campaign. Decide how much you want to earn in the next 30 days?"and remember, mailing more letters means generating more sales!
You can find the original non-AI version of this article here: Direct Mail Advertising How I made 47 325 in 30 days by mailing 2 200 letters.
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