Movies Marketing And Media 2007
Below is a MRR and PLR article in category Arts Entertainment -> subcategory Poetry.
Movies, Marketing, and Media in 2007
Overview
If there was ever a summer to be dubbed the season of blockbuster films, 2007 would take the crown. This year was marked by the release of highly anticipated sequels such as "Spider-Man 3," "Shrek 3," "Pirates of the Caribbean 3," and the next installment in the Harry Potter series. Coupled with major releases like "Transformers," 2007 was poised to become the most lucrative year in cinema history. However, the potential for profit extended far beyond the theaters.
Marketing Extravaganza
As soon as these films debuted, the cross-promotional marketing strategies sprang into action. Expect hit theme songs from these movies to be available for download on your iPod Nano. Video games tied to these films would be ready to play on the Xbox 360, and for those on the move, the Sony PlayStation Portable would likely offer the same gaming experience. Eager fans could also watch movie trailers on the digital camcorder feature of their phones.
Movie marketing would be ubiquitous, reaching audiences through various electronic devices. If you're always tuned into your iPod, you won’t escape the marketing blitz. Visit any favorite store or electronics retailer and you'll find posters promoting official video games tied to these blockbusters.
Technology as a Marketing Platform
Today’s technology serves not just as entertainment but also as a powerful tool to reach target audiences. The new "Transformers" video game on the Xbox 360 would likely include live movie scenes to entice players to watch the film. Similarly, previews for the new "Shrek" movie might encourage iPod Nano users to download the latest hit song. There's also the continuous wave of ads prompting users to text numbers to get the latest Harry Potter trivia game on their cell phone displays.
The Connected Era
In today’s interconnected world, being online through devices like iPods, Sony PSPs, or Xbox 360s makes you part of the target audience for these marketing efforts. While exposure to such a barrage of advertisements is one matter, how audiences react to them is a topic worth exploring in the future.
2007 showcased the power of integrating movies, marketing, and media, making it a remarkable year in the world of entertainment.
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