Hollywood Studios And The Internet A Change Is Coming Like It Or Not
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Hollywood Studios and the Internet: An Unstoppable Change
Overview
The way movies are created and delivered to audiences is undergoing a significant transformation, driven by major players like Apple, Disney Studios, Warner Brothers, NBC Universal, Amazon, and even George Lucas.Evolution of Movie Downloads
Recently, Apple has made strides in the movie download market by partnering with Disney Studios. This deal aims to offer movie downloads through Apple's platform. Meanwhile, Warner Brothers has teamed up with BitTorrent, a software company known for allowing fast downloads of large files with minimal bandwidth, making it popular among peer-to-peer file-sharing enthusiasts.Innovation in Delivery Methods
Apple has introduced two significant features to its movie download service. Movies can be downloaded directly to an iPod, and Apple plans to launch a set-top box to connect televisions to the internet for seamless viewing. This move positions Apple as a crucial intermediary in digital entertainment delivery.However, BitTorrent, in collaboration with Warner Brothers, might soon surpass Apple by enabling direct movie downloads to televisions, offering high-speed, high-quality playback. Users could also have the option to burn movies to DVDs or store them on devices like TiVo.
Industry Insights
In recent interviews, George Lucas has emphasized the necessity for Hollywood to adapt to digital production and distribution. He highlighted that icons like Steve Jobs and others are already embracing this digital shift.Retail giants like Walmart and Target have voiced concerns about download pricing undercutting DVD sales. Apple is reportedly negotiating with these retailers to address pricing issues on its iTunes platform.
The Future of Film Distribution
Big industry players are striving to control how movies are delivered, but that time has passed. According to Lucas, platforms like YouTube enable filmmakers to showcase their work directly to audiences, bypassing traditional Hollywood studios.With the internet's capability as a content creation and distribution platform now fully realized, thanks to widespread high-speed access, Hollywood must prepare for inevitable change.
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Key Takeaway: The intersection of technology and entertainment is reshaping Hollywood, pushing traditional studios to adapt or risk obsolescence. Embrace this digital era, as change is inevitable.
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