Bit Torrent Vs Apple The Battle For Your Video Downloads
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BitTorrent vs. Apple: The Battle for Video Downloads
Summary:
The stakes are high as BitTorrent and Apple face off in the video download arena, with Hollywood eagerly watching the unfolding battle.Introduction
Earlier this year, Apple successfully pushed for the removal of DRM (digital rights management) from music and video downloads on iTunes. Simultaneously, BitTorrent launched a challenge against iTunes with its own video download service.BitTorrent Enters the Scene
In February, BitTorrent Inc., founded by Bram Cohen, unveiled its new entertainment website. For those unfamiliar, BitTorrent is a protocol that allows free, fast downloads of large files using minimal bandwidth.Last year, Cohen's company secured deals with major studios like Paramount, Warner Brothers, MGM, 20th Century Fox, and MTV Networks. These agreements laid the foundation for a broad market video download service. MTV's involvement is particularly significant due to its strong demographic reach.
Apple's Response
In response, Apple quickly forged its own partnerships with various movie studios. BitTorrent now poses a significant threat not only to iTunes but also to other movie download services like Walmart, DirecTV, and cable on-demand services.BitTorrent's Offerings
BitTorrent offers rental, purchase, and some free downloads, along with an opportunity for users to publish their own torrents?"an attractive feature for new video content creators. This move aims to establish BitTorrent as a hub for original content.Watching on the Big Screen
How can viewers enjoy this content on their TVs? BitTorrent partnered with Netgear to create an affordable interface device that transfers content from your computer to your TV. This setup rivals Apple TV.In a CNBC interview, Patrick Lo, Netgear's CEO, outlined plans to use home wireless networks to stream internet content to TVs, creating a fully connected home environment.
Apple's Countermove
Last week, Apple announced a video-on-demand service launching in the fall. According to the Financial Times, the service will offer rentals for $2.99, viewable for 30 days across Apple devices such as Apple TV, iPhone, and iPod.The Competition Intensifies
Apple and BitTorrent are now in direct competition with other video-on-demand services, including those from Amazon, Netflix, and various cable and satellite companies. The aim for both Apple and BitTorrent is to outpace these rivals and become the top choice for video and internet content downloads and wireless streaming.Where is Microsoft?
A lingering question remains: Where does Microsoft stand in this contest? Are they missing out, or simply waiting for the competition to settle?Conclusion
Hollywood is hedging its bets by partnering with both BitTorrent and Apple, eager to see which contender will emerge victorious in the battle for video download supremacy.You can find the original non-AI version of this article here: Bit Torrent Vs Apple The Battle For Your Video Downloads.
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