Audio Books What s Hot For 2006

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What's Hot in Audio Books for 2006?


With 2006 upon us, the audio book market is generating a lot of buzz. Though audio books have been around for over 20 years, their popularity has surged in recent times, and it seems the real revolution is just beginning. Here's a look at the hot trends in audio books for 2006:

1. Rise of Digital Formats
Expect a significant shift from audio books on CDs and cassettes to downloadable formats like MP3. Digital audio books are becoming more affordable and accessible. The convenience of downloading books online to listen on mobile devices like iPods will drive this trend.

2. Growth of Audio Book Rentals
Much like the DVD rental industry, audio book rental services are gaining traction. Most listeners will prefer renting over purchasing, especially for downloadable versions, although CDs and tapes will also see this trend.

3. Increase in Free Audio Books
More online services will start offering low-cost or free audio books through trials and special promotions, making them even more appealing to new listeners.

4. Expansion in Europe
The audio book market is booming in Europe, notably in the UK and Germany, with turnovers reaching $124 million and $120 million, respectively. The entire continent is expected to see a 20% growth in 2006.

Sony is seizing the opportunity in this burgeoning market by launching a new mobile player specifically for digital audio books. This device aims to replicate the popularity of the iPod, offering users an easy way to store and enjoy their favorite audio books on the go.

Join the audio book revolution and make audio books a part of your life!

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