Hallmark Hops Aboard The Polar Express
Below is a MRR and PLR article in category Arts Entertainment -> subcategory Movies.
Hallmark Joins 'The Polar Express' Adventure
Summary:
Chris Van Allsburg's cherished children's book, "The Polar Express," published by Houghton Mifflin, beautifully captures the essence of the holiday season?"a time brimming with wonder, discovery, and fascination.Article:
"The Polar Express," the beloved children's book by Chris Van Allsburg, vividly captures the holiday spirit through a tale of wonder and enchantment. Now, this magical story extends beyond its pages with a theatrical release from Warner Bros. Pictures, featuring Academy Award winners Tom Hanks and director Robert Zemeckis. To celebrate, Hallmark Gold Crown stores offer exclusive gifts inspired by this captivating tale.
Greg Raymond, vice president of license acquisitions at Hallmark, shared, "‘The Polar Express’ is a timeless Christmas classic, and we're thrilled to make Hallmark Gold Crown stores a destination for its fans. Our unique collection brings this beloved story to life."
In the film, a young boy embarks on a magical train journey to the North Pole, holding onto his belief in Santa despite doubts. Upon arrival, Santa appears, granting the boy's deepest wish and teaching him that life's wonders remain for those who choose to believe.
Fans can experience this magic with Hallmark's collection, which includes an authentic replica of the bell Santa gives as the "first gift of Christmas." Other items in the collection include the book itself, Keepsake Ornaments, photo frames, gift wrap, a tea-light holder, stocking holders, greeting cards, and partyware. These gifts are sure to delight fans and newcomers alike.
Karen McTier, executive vice president of domestic licensing for Warner Bros. Consumer Products, remarked, "Hallmark has a long-standing tradition of celebrating the holidays, perfectly aligning with what 'The Polar Express' symbolizes. Now, filmgoers can bring a piece of this movie's magic home."
Whether you're revisiting this classic story or discovering it for the first time, Hallmark's collection offers a heartwarming way to share in the holiday enchantment.
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